Search Engine Optimization
Search engine optimization (SEO) is one callnow of the most important aspects of search engine marketing and it is an indispensable tool in generating targeted traffic for your website. It can be defined as the art of increasing the visibility of a site by optimizing its search-engine listings on major search engines like Google, Yahoo! etc. The main aim of SEO is to improve the volume or quality of site traffic from search engines through organic or paid search results.
Search engine optimization is an intensive process. You have to learn many new things including choosing the right keywords for your niche. One has to learn and adopt various ethical techniques like link building, keyword research, Pay per click (PPC) advertising etc. These techniques are very essential to generate desired traffic from search engines. SEO aims at maximizing the volume and quality of site traffic from search engines through organic or paid search results.
A search engine optimization campaign starts with choosing the right keywords that are relevant to your business and web site. A company that does SEO can benefit from increased targeted website traffic. Search engines like Google, yahoo! etc. usually rate a site on a scale of one to five for its relevancy i.e. how relevant it is to the keywords used by users in searching for similar products or services.