Your shopfront is the face of your business and an opportunity to attract customers. However, it’s important to balance visual interest with the need to communicate key information. For example, if you display your logo on your windows and signage, make sure they look cohesive and match the color scheme of your overall branding. Otherwise, your store might seem disjointed and confuse shoppers. Check this out:https://www.shopfrontdesign.co.uk/
Many of the buildings in traditional shopping streets have a degree of symmetry and a shop front should reflect this. Occasionally internal planning makes exact symmetry impossible but it is often possible to create an effect through the use of intermediate columns or window mullions.
Balancing Aesthetics and Functionality: Tips for Effective Shop Front Design
The main fascia board should clearly denote the name of the shop and type of goods or services offered. Excessive advertising and excessive duplication should be avoided as this can obliterate the character of the building. The most effective fascia boards are generally modest in scale and preferably made from low-maintenance materials such as natural wood, fibre cement or aluminum.
The most effective shop fronts are designed with a view to the future and this includes accessibility. It is essential that your shop front offers clear access for those using wheelchairs or pushchairs. This includes entranceways and doorways but also means your shop front needs to be well positioned in the street so that passers-by can see it easily. The best positioning is usually close to the pedestrian crossing point and where the traffic lights are.